The Heart and Soul of 4th Sunday - It's Not a Brand, It's a Lifestyle

At 4th Sunday, our name and mission are deeply rooted in a tradition that has shaped our faith and community. The "4th Sunday" holds a special significance in Black southern churches, and its impact on our brand is profound. If we go even deeper, 4th Sunday embodies the idea that our faith isn't just reserved for Sunday morning's.

A Tradition of Youth Leadership

In many Black southern churches, the 4th Sunday of each month is reserved for the youth to lead the service. This tradition is more than a routine; it's a powerful testament to the value of youth in our faith communities. In southern, Black, churches, the 4th Sunday is a time for the younger generation to step up, share their voices, and lead with authenticity. It’s often unconventional, but it’s all for Him and that's who and what we aim to be.

Embracing Authenticity and Innovation

This spirit of authenticity and innovation is at the core of 4th Sunday. We believe that faith isn't confined to a single day or a church building; it’s a lifestyle that permeates everything we do. Our brand aims to reflect this by creating apparel that is not only stylish but also a bold declaration of faith. Just as the youth lead with passion and authenticity on the 4th Sunday, we strive to bring the same energy to our designs.

Building a Community of Believers

The 4th Sunday tradition emphasizes community and belonging. It’s a time for the congregation to come together, support the youth, and celebrate their contributions. Similarly, 4th Sunday aims to build a community of Believers and those who desire to know Him more to wear their faith. Our apparel is designed to unite people, spark conversations, and create connections that lead people back to Him.

Inspiring Millions

Our hope is to inspire millions to integrate their faith into every aspect of their lives, just as we do. By embracing the values of the 4th Sunday—authenticity, innovation, and community—we aim to make a difference, one garment at a time.

Join us on this journey and be a part of a mission that transcends streetwear, fashion, and culture. It’s about making every day feel like Sunday and every moment a testament to our faith.

At 4th Sunday, it’s not just about what we wear; it’s about who we are and who we wear it for.